DISQUS

Designdamage by Eric Tsai: Why You Should Always Be True to Your Brand

  • Evan · 6 months ago
    I sell information products (eBooks and email courses) online. They help you have less stress and more joy in your life. Why are mine different? Because I focus on authenticity. What this means for you is: I guide you to find your own answers - I don't just give you my answers or a recipe to follow. My products show you the process of finding your own answers. This means that you gain more control over the levels of stress and joy in your life.

    Thanks for this post, coming up with the above paragraph was valuable for me.
  • designdamage · 6 months ago
    Remember to test them on your audience, like a survey you don't know what you'll get until you receive feedback.
  • Evan · 6 months ago
    Am in the process of doing this - as much as I can with a small readership anyway.

    Thanks Eric
  • David · 6 months ago
    Hi Eric. Nice post. Especially like the quote "Strategy without tactics is the slowest route to victory..." Agree that in today's world, strategy and value proposition are more important than ever. Here's a post on developing a value proposition. As you say, it all begins with understanding your audience.
  • designdamage · 5 months ago
    David,
    What a lot of marketer (including myself in the past) is that tactics can get results fast but it won't last long. It's through consistency to demonstrate your true intent that will help you to drive the overall strategy. And understanding your audience is an ongoing task, people change for different reasons but if you're able to do what you said you will do, you will make the right impression that sticks.