DISQUS

Designdamage by Eric Tsai: 3 Ways to Capitalize on the Destruction of Traditional Media and Embrace Social Media

  • Eat Smart Age Smart · 6 months ago
    Eric,

    Embracing the interactivity of social media was the hardest thing for me.

    I’ll be honest it took me months, but now I actually welcome that interactivity and it’s great to get that instant feedback.

    This new economy has changed a lot of things and as business owners, we need to follow the worthwhile trends that can help grow our business and I’d say that social media is surely one of those worthwhile trends!

    Krizia
  • pc britz · 6 months ago
    Hey Eric,

    I like the 3 Ways, find them very agreeable.
    Two quick comments:
    1. NEVER use two graphs on a different scale (Craigslist v. Newspaper) - you lose credibility, people will think you're trying to dramatize the situation (actually academics don't even approve of graph's with continuous lines ;-))
    2. "there is a fine line between a prolifically active brand and an annoy spammer" I like your tweets, but lately there've been many of them. Be careful to stay on the active brand side ;-)
  • designdamage · 6 months ago
    pc britz,
    1. Good suggestion I will keep that in mind. However, I am not an analyst, the info is for everyone to interpret plus it helps to know where that revenue went.

    2. I'm just conducting tests on my own twitter account for a post I will be publishing soon, so look for that. Thanks for consideration though, if you're a regular you know I keep it real :)
  • pc britz · 6 months ago
    1.Just a hint to improve the quality. The smart audience you are adressing will appreciate clarity over "manipulation"

    2. You do keep it real, only by now your real posts almost entirely fill up my "photo and design" column in Tweetdeck ;-).

    What kind of tests are you doing?
  • danmac30 · 5 months ago
    Great article Eric. Really think you are ahead of the curve ball.Will mention you in my post about fragmented media channels and how small business can take advantage. You just one a subscriber!
  • designdamage · 5 months ago
    danmac30,
    Social media has a lot of potential, do experiment and scale into it slowly. Something that works for others may not work for you and vice versa.